Seller’s Plan for Success

Seller’s Plan for Success

  • My goal is to sell your Sonoma County real estate for the highest possible value under terms suitable for you. I will diligently advise you how to reduce the problems that can arise and look for the best means of advertising and promotion for maximum exposure.
  • Use my experience in successfully selling properties, to recommend to you any necessary changes to enhance your property's sales potential. Sometimes small changes can make a big difference.
  • Photos of home and property, which will be included in MLS listing and promotional materials.
  • Develop a professional flyer listing the benefits and features of your home.
  • Install a "For Sale" sign and lock box on the property to improve exposure.
  • Submit your home to the Multiple Listing Service which also goes to,,,, etc.
  • Utilize the best technologies for marketing especially the Internet, social media, email & my own web site.
  • Have the cooperating Brokers/Agents, in the area tour your home for additional exposure.
  • Hold open houses when appropriate.
  • Promote your home at MLS functions/meetings as well as to my Coldwell Banker associates for maximum exposure to other agents.
  • Bring as many qualified buyers as possible into your home or property until it has sold.
  • Follow up with all salespeople who have shown your home.
  • Keep you informed as to the results of our marketing activities and update you as to changes in the market that may affect the sale of your home.
  • Represent you upon the presentation of all contracts.

Time Line For Selling

Two of the biggest questions sellers have is how long it will take to sell and what is the process once in escrow?  The answer to the first is it depends.  How long a property takes to sell is a function of three main factors:

  • Price and the market
  • Condition
  • Marketing

Price is often the biggest factor. 
There are different pricing strategies for different market conditions.   Is it a seller's market or buyer's market?  How easy is it for buyers to obtain financing? Do you price high to leave negotiating room or price low hoping for multiple offers?  This is as much an art as science and